Our Story
ABOUT ARURA
Arura was born out of a deep appreciation for nature and a desire to provide effective, natural solutions for our wellbeing. It is a functional aromatherapy brand that was born with the intention of transforming daily personal care routines into a meditative, healing experience. The founders, who share a passion for wellness and self-care, were inspired by the power of scent to uplift and nurture the body, mind, and soul.
After years of working in high-stress environments, they recognized the importance of self-care and the role that aromatherapy can play in promoting relaxation and well-being. They wanted to create a brand that made it easy and accessible for people to incorporate functional aromatherapy into their daily rituals.
With a mission to create a brand that was rooted in nature and sustainability, they set out to find the best natural ingredients from around the world. Arura's products are made with premium natural essential oils and that are less harmful to the environment. The brand is committed to reducing its environmental impact and uses eco-friendly ingredient whenever possible.
The name "Arura" comes from an ancient Greek word that means “earth" and in Sanskrit meaning “to heal" and the “king of plant medicine”. The founders believe that nature and scent have the power to heal and make our lives wholesome/abundant. They wanted their brand to reflect this philosophy and to inspire people to embrace a more natural and holistic approach to heal ourselves.